Inspired by businesses like yours

We've always loved eating in independent restaurants and shopping in indie shops. As insurers, we knew that big chains employ experts to choose their insurance and haggle on price. We wondered what independents do?

So, we talked to our local shops and restaurants and they told us that they'd love a package of covers and the best price offered to them first time. And, if this could be put together in a plain-English, time saving way, then all the better. We accepted the challenge, building the business around our six core principles.